Today, the market is filled with too many channels, too many distractions and noise, so marketers are finding new methods on how to catch the attention of their potential clients. They have figured out strategies that do not work, so they are trying to modify advertising messages, and yet cannot find the exact way how to do it.
According to experts in marketing, the solution lies in providing potential clients and customers on what they want. Customers of today are searching for answers to their questions, looking for ways to make their lives better, what thing or someone would inspire them, and so on. If you are the brand that provide these things to your potential customers would become successful.
A smart marketer would create a content that meets the desires and specific needs of their target market, instead of sending out self-serving messages based on a shotgun and interruptive method. What you call this type of marketing is inbound marketing, where the message attracts prospects, would engage and delight them, encouraging them to both buy and share the news to their families, friends and colleagues. It is described as an organic method of marketing that is self-sustaining and can carry on as time goes by. Unlike outbound marketing where prospects are interrupted with the message, the content in inbound marketing is designed in such a way that the needs and desires of the prospects are built, and they become more responsive to your business.
The marketing and sales team in the inbound marketing methodology are made to work together to serve a common goal. Imagine the marketing team to focus on attracting potential customers at the point of interest, while the sales team converts those leads by engagement, and the customer service would delight the customers as purchases are done. With this method, you have customers who at the end are happy and would want to share their experience to their families, friends and colleagues.
Be informed that there is a sales and marketing software platform that made inbound marketing popular. There are three stages that compose this platform based on a flywheel model, and these are attract, engage and delight. In the stage of attract, the prospects would meet your content and make interaction with your company for the first time. Providing value to the prospect is the focus at this stage of attract.
There will be an engaging of prospects during the engage stage, and this is where they become interested to be your customers. It is the objective at this stage to remove as many obstacles along the purchasing way of your buyer thus making their purchase as easy as possible.
The focus in the delight stage is on the generation of happiness for your clients, thsu making their lives simpler and have solutions to their concerns.